A: Yes, natural does not necessarily = good. Whenever someone defends the shite they are eating as being natura l I always say, "arsenic is natural, it's even on the periodic table, that doesn't mean it's good for you."

S: Natural is more valuable as a word than as a reality.

A: But we live in a verbal reality as well as the concrete one, right?

S: We live in a Narrative Field, yeah.

A: A Narrative Field?

S: Imagine taking a quiz. Multiple choice. One of the questions is, 'You are a passenger on a trans-continental flight. The plane you are on is less likely to crash if the person sitting in the seat beside you is A) well-dressed B) poorly dressed, or C) dressed like a clown.'

A: 'C'